E-Commerce, UX/UI Design
YNIQ EYEWEAR
Industry
Fashion, Eyewear
Year
2025
Client
Yniq Distribution AB
Yniq is a Swedish eyewear brand known for bold silhouettes, distinctive materials and a strong focus on craftsmanship. The brand blends fashion, function and personality — creating frames designed to stand out .
Yniq’s identity is rooted in confident design, tactile quality and a physical retail experience where product, detail and atmosphere play a central role. This project explores how that premium, hands-on brand world can be translated into a modern, digital shopping experience
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THE CHALLENGE
YNIQ builds eyewear that commands attention in person. The digital store didn't.
The brand's craftsmanship and character were invisible online — buried under a cluttered navigation, weak product presentation, and a shopping flow that worked against the premium price point.
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THE SOLUTION
A stripped-back e-commerce experience that lets the product do the talking.
Every decision was guided by one question: does this help someone feel confident enough to spend €750 on a pair of ski goggles?
— Navigation simplified to three clear paths — Product pages rebuilt around imagery and material detail — UI language matched to the brand's physical retail feel
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THE RESULT
A stripped-back e-commerce experience that lets the product do the talking.
Every decision was guided by one question: does this help someone feel confident enough to spend €750 on a pair of ski goggles?
— Navigation simplified to three clear paths — Product pages rebuilt around imagery and material detail — UI language matched to the brand's physical retail feel
